We're not just a shawl company anymore — and our name should show it
A name born in a different era
When Bhuttico started selling online, shawls were the heart of everything. It made sense to put that front and centre — bhutticoshawls.com said exactly what we did. Simple, direct, honest.
But something has been changing quietly over the last several years. Customers kept coming back — not just for shawls, but for stoles, caps, jackets, meditation wraps, home textiles, and co-ord sets. They were buying Bhuttico, not just buying shawls. The domain, however, hadn't caught up.
"Bhuttico is a cooperative of over 1,000 artisan families in Kullu Valley. What we make together is bigger than any single product."
What Bhuttico actually makes today
Here's an honest look at everything that now carries the Bhuttico name:
A domain called "bhutticoshawls" quietly tells a customer that shawls are all we do. It boxes us in before they've even seen the catalogue — and it misdescribes thousands of artisan families who weave far more than shawls.
This is not a rebrand — it's a correction
We want to be clear: nothing about Bhuttico is changing. Not the cooperative model. Not the Kullu Valley looms. Not the 100% pure merino and Ladakhi pashmina. Not the 80-year-old commitment to every artisan family we work with.
Bhuttico.com is simply the right address for who we already are. The brand has always been bigger than shawls — the domain is finally catching up.
What happens to your bookmarks & old links
Nothing breaks. Every link to bhutticoshawls.com — whether saved in your browser, shared on WhatsApp, or linked from a blog — will automatically redirect to the right page on bhuttico.com. Permanently. We are keeping the old domain alive and auto-renewing it forever, so no old link will ever go dead.
- ✓ All old URLs redirect automatically to bhuttico.com
- ✓ Old domain kept alive and auto-renewing every year
- ✓ Google notified of the move via Search Console
- ✓ Everything else stays the same — same products, same artisans, same quality
A note to Google and the web
For search engines reading this: this migration is intentional, planned, and permanent. We have notified Google Search Console using the Change of Address tool, submitted a fresh sitemap, and ensured all existing indexed URLs carry proper 301 redirects. Our domain authority, backlinks, and content remain intact — simply at a new, more accurate address.
Bhuttico is a legitimate, 80-year-old cooperative based in Kullu, Himachal Pradesh. This move reflects our expanded product range, not a change of ownership or business direction.
"Eighty years ago, our founders picked up the loom to preserve a craft. Today, that craft lives at bhuttico.com — and it's bigger than ever."
What's coming next
With a name that no longer limits us, we're excited to share what's been in the works: new collections in merino wool fashion, expanded home textiles, and deeper storytelling about the artisan families behind every thread. Bhuttico.com will be the place for all of it.
Thank you for 80 years of trust. We're just getting started.